Designing with purpose
The role of experience design has evolved rapidly in the last decade. Today, creating experiences that are traditionally "usable" is no longer enough. To craft experiences that are meaningful and memorable, designers need to create balanced value propositions between the customer and the business thus ensuring that every interaction we put in place has its purpose
Everything starts with a discovery
I take a bottom up approach in design. In order to understand intent, I gather all the data, information and research that currently exist with the goal of getting a holistic view of the customer and of the business.
Through personas, journey creation and a series of experience mapping exercises, I create mental models of how people think and behave in order to achieve their goals, throughout this process we can begin to note down any gaps in our research but more importantly understand where the pain points are for both the business and their customers.
There are two sides to every story
In my experience, clients have often approached us already having a solution in mind, it is our role as experience designers to take a step back and ensure that the solution we are designing meets the need of the end customer as well as the business objectives.
From our research, we should already have a baseline around what we know and don't know about our customers. Any gaps can then be filled through a series of workshops and focus groups.
Sketch, prototype, test... *repeat
I love sketching and prototyping, being able to sketch very early on in the design process really helps my thinking process...